We’re here to ensure that your brand will thrive.

With a deep understanding of Chinese consumers and vast expertise in the food and beverage industry, we’re here to ensure that your brand will thrive.

Identify

Identify

By leveraging our extensive consumer research expertise, we’ll help you analyse the food and beverage market to identify key opportunities that your brand could leverage.

Develop

Develop

With a market segment identified, we’ll help you to develop a brand proposition, full product concepts, and outstanding packaging designs that will resonate with your target consumers and get you ready for a strong launch.

Grow

Grow

To ensure a successful launch, we’ll optimise your marketing mix strategy and coordinate with key activation partners. Once your products are launched, we’ll help to track and monitor how your products are performing to ensure sustainable growth.

How we do

As your strategic partners for growth, here’s how we can take your brand further.

  1. Identify

    Identify

    1. “I need a new market for my existing / new product in order to deliver growth”

    2. “I need to identify which consumer space we should be in”

  2. Develop

    Develop

    1. “I need to create / optimise my brand messaging for the market”

    2. “I need to create / validate my product for the market”

    3. “I need to create/optimise my packaging for the market”

  3. Grow

    Grow

    1. “I need to review if I am ready for a strong launch”

    2. “I need to launch my product and understand how it performs”

    3. “I need to monitor my product to protect and grow”

Don’t take our word
for it. Take theirs.

News worth sharing

A weekly update from our team where we discuss what's happening in the China food and beverage market and the consumer evolution.

We’ve fetishized innovation. Nothing’s sexier to investors then the next, new, innovative product. Yet, nothing’s as misunderstood as innovation. Rarely do companies,…
Read More

We’re all forgetting something BIG about the Chinese consumer. While brands try to decipher the psyche of the mainland Chinese consumer, there…
Read More

When the corporate world thinks of China, they often forget the 50 million Chinese living outside the mainland. From Paris to New…
Read More

When the corporate world thinks of China, they often forget the 50 million Chinese living outside the mainland. From Paris to New…
Read More

If you’re in the food and beverage business, SIAL China is like Christmas, New Year, and your best friend’s wedding all rolled…
Read More

Any doubt as to the importance of workers in the food and beverage supply chain was put to rest back in 2014….
Read More

On a morning dog walk this weekend I noticed at least four new boutique fitness centers in my neighborhood. Shanghai used to…
Read More

It’s no secret China has quite a few mouths to feed. Although this number is slowing, Pew Research still projects an additional…
Read More

It’s been a busy month for TSI. We’ve been criss-crossing the entire Asia-Pacific region, listening and learning from clients, partners, and other…
Read More

Two thousand five hundred kilograms of flour. One thousand kilograms of pork. A highly scientific formula balancing ratios of salt, consistency of…
Read More

Ready To Bridge The Gap Between Your Brand And Chinese Consumers?

Book a free, 30-minute consultation with one of our experts today and we’ll show you how we can make it happen, together.