By leveraging our extensive consumer research expertise, we’ll help you analyse the food and beverage market to identify key opportunities that your brand could leverage.
With a market segment identified, we’ll help you to develop a brand proposition, full product concepts, and outstanding packaging designs that will resonate with your target consumers and get you ready for a strong launch.
To ensure a successful launch, we’ll optimise your marketing mix strategy and coordinate with key activation partners. Once your products are launched, we’ll help to track and monitor how your products are performing to ensure sustainable growth.
“I need a new market for my existing / new product in order to deliver growth”
“I need to identify which consumer space we should be in”
“I need to create / optimise my brand messaging for the market”
“I need to create / validate my product for the market”
“I need to create/optimise my packaging for the market”
“I need to review if I am ready for a strong launch”
“I need to launch my product and understand how it performs”
“I need to monitor my product to protect and grow”
The Silk Initiative is the bridge between Western markets and China, demonstrating a strong sense of ownership with every engagement. They have been instrumental in providing a strong and strategic partner for our growth agenda in China – they are a seamless extension of the Campbell’s Marketing & Category team, providing strong critical thinking not only through a classic research lens, but through a cultural, categorical and commercial lense’.
Truly excellent linkage from consumer insight to ideation to concept to testing. Their clear communication helped our broad multi-national team truly get the Chinese consumer.
China’s complex and rapidly changing market poses unique challenges for Western brand owners in translating findings into meaningful and actionable outcomes. During our most recent brand launch in China, the TSI team were instrumental in assisting Sanitarium through the process of ensuring our brand architecture and on-pack communications were most appropriate for the Chinese consumer.
In 2016 Bulla worked closely with the TSI team in Shanghai to generate key insights on a significant dairy category in China and one where we felt we could establish value through differentiation.
We worked through qualitative and quantitive consumer research with TSI and ultimately to development of a concept ready for launch. Our experience with TSI through the project stages was always positive and professional, underpinned by their obvious intimacy with and deep knowledge of the Chinese marketplace and consumer.
We look forward to working with the team at TSI on future initiatives.
The TSI team have been a source of invaluable insight into the China food and beverage landscape, bringing their expertise to develop deeper understanding and helping to craft far-reaching strategies that are strengthening established brands and launching new brands into this dynamic marketplace. We could not have made the progress we have without the strong partnership with TSI.
TSI did a great job for me. Their consumer focus and deep China knowledge were invaluable for some of the innovation and brand work we did.
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