Your partners for sustainable growth.

By 2030, Asian consumers will make up 64% of the world’s middle class. With more disposable income, they will be looking for quality products from trusted global brands, tailored to their unique needs.

 

As a food and beverage brand trying to expand its footprint in the region these dynamic changes can seem daunting. From understanding the consumer landscape to evaluating competition, getting brand strategy right is critical.

 

That’s where we come in. TSI is one of the world’s few food and beverage specialists sitting at the intersection of insight, strategy, innovation, and creative development. We work with partners across research and development, marketing, and consumer insights. From our base in Shanghai, we help clients around the world make smarter brand and product decisions by combining our tools and services, excellent advisory, future-focused thinking and tangible, actionable assets.

The TSI Difference

Food and beverage passion and expertise

Asia-Pacific

Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Shanghai
Hong Kong
Melbourne
Washington, D.C.
  • White LinkedIn Icon
  • White Instagram Icon
  • wechat

© 2018 by The Silk Initiative.