Nobody wants to work with a robot. They want people who are going to really understand their issues and give them the solutions they need. That’s where I come in. By approaching things on a personal level I can help educate, connect, and solve problems more effectively, helping my clients get to the right answers quickly.
As a Director with The Silk Initiative (TSI), I’m here to ensure that our clients meet their research and brand strategy objectives. From ensuring accurate data collection to producing strategic stories from the data that’s collected, I work with clients to identify the most effective strategies to propel their brands forward.
Originally from Sydney, Australia, I started my career at Kantar Millward Brown. There I specialised in taking quantitative research projects from conception to completion for some of the world’s largest brands including Kellogg’s, Blackmores, and Unilever. I’ve got a real passion for research and love for China, which led me to TSI. Here, I leverage my wide expertise to help clients like the a2 Milk Company, Bacardi, Sanofi, Edgewell Personal Care, and Reckitt Benckiser prosper within the local Chinese and broader Asian markets.
An avid traveller and an enthusiastic sportsman, when I’m not out on the football or cricket field indulging my competitive side, you’ll find me in the kitchen experimenting with new and exotic recipes.