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The Silk Initiative
- Aug 29, 2019
- 3 min
Don’t Delete That! Why Your Key Point of Difference Might Be Hiding in Plain Sight.


The Silk Initiative
- Aug 5, 2019
- 3 min
What’s in a Name? Why Product Naming is No Simple Feat in China





The Silk Initiative
- Jun 27, 2019
- 3 min
With New Product Development, Give Yourself Permission to Play

The Silk Initiative
- Jun 25, 2019
- 1 min
Podcast: Marketing New Products and Flavours to China’s Evolving Consumer



The Silk Initiative
- May 31, 2019
- 1 min
The Importance of Sourcing Your Own Data: Andrew and Priscilla on Breaking Into China





The Silk Initiative
- Nov 6, 2018
- 2 min
The Silk Initiative and United Media Solution Form Strategic Alliance

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