TSI's Brand Diagnostics isolates any issues affecting the health of your brand and marketing mix to ensure you are equipped to make smarter decisions both prior to launch or during brand, product, and promotional renovations. We provide a health check summary of your brand and marketing mix to isolate any problems that need to be fixed for launch or re-launches.
How have we helped our client partners succeed?

A leading Australian dairy company engaged TSI to test concepts for a new children’s yoghurt range. We worked with the client to fast-track findings through rapid consumer sentiment testing and marketing mix adaptations to get the product quickly into market.


One of Australia’s largest milk producers engaged TSI to examine native-language brand propositions before re-articulating them in Chinese. This is a critical, but often overlooked, element of market success. We helped the client quickly move through the marketing mix to understand adaptations necessary for market success.


TSI developed five new packaging directions for Bindaree Beef’s expansion in the China market. Additionally, we tested two new brand concepts to determine consumer appeal, basing our packaging recommendations on deep consumer understanding and feedback.

Mixing it Up for Australia's Most Beloved Brand


Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Hong Kong
Washington, D.C.
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