TSI's approach to Brand Strategy delivers high quality, powerful, and reliable brand concepts, as well as early-stage assets, needed to motivate consumers to buy. We use a rigorous and nimble approach to building testable brand concepts that bring your most promising brand features to your targets.
How have we helped our client partners succeed?

Through focus groups run in Australia, the U.S., and China, TSI tested six different brand concepts for Swisse vitamins. Our goal was to develop an aligned, global brand strategy through understanding which territories would work best across the three markets.


One of Australia’s largest milk producers engaged TSI to conduct qualitative research in South Korea for infant milk formula. We identified five key insights for the category to help our client have a deep understanding of local consumers and create adaptations that would resonate.


A major European casual dining chain worked with TSI to develop a China market entry strategy. We extensively engaged local consumers in a marketing mix study to get their take on the chain’s branding, interior design, menu, and food, converting these learnings into a China-ready brand book.

Engaging Real KOLs for Winning Insights


Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Hong Kong
Washington, D.C.
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