Do you have a passion for food?

Do you want to build brands, products, and marketing strategies for the world’s largest companies?

Do you want to fast track your career and work with senior directors in the food and beverage industry from around the world?

Look no further…

The Silk Initiative (TSI) is an insights-driven brand consultancy giving packaged food and beverage brands the strategic direction they need to understand, enter and prosper within the Chinese market. Armed with the perfect combination of insight, strategy, innovation, and design, we pride ourselves in bridging the gap between brands and consumers in China.

We provide brand strategy consulting from determining new market opportunities and positioning strategy, brand development, product innovation, pack design, launch agency selection, launch preparation, and in-market monitoring. Our expert team works closely with our client partners around the world, including Campbell’s, PepsiCo, Unilever, General Mills, Pizza Hut, Arla, Tyson, Mars Wrigley, Vita Coco, and McCain.

Our office is truly immersed in Shanghai culture, located in a beautiful laneway behind busy and bustling downtown streets.

We are always on the lookout for talented, bright, and creative individuals to grow our brand, and amaze our clients. You will collaborate with a truly multi-cultural team and will love the opportunity to voice your view in a dynamic workplace with team members from all around the world. You may be a specialist in your field, such as data analysis or design, or you may have a solid grounding in a variety of fields, such as FMCG insight, strategy, or creative.

At TSI, you’ll benefit from direct exposure to clients and their commercial problems, the experience of growing a Shanghai branding agency, and the support from a knowledgeable team with varied skills.

No two days at TSI are the same. You may find yourself taking client meetings, attending client pitches, kicking off new projects, working with design teams, writing brand concepts, and building our brand – all before lunch!! We work closely with our peers and clients, so you may also find yourself catching up with mentors or joining client meals.

If this sounds like a place for you, don’t hesitate to reach out. We’re always happy to have a chat.

Please send your application (cover letter and updated resume) to: info@thesilkinitiative.com


Current Openings at TSI

Senior Client Manager

Associate Consultant


Interested in our internship program?

Since its inception, The Silk Initiative has successfully maintained an internship program with students from various parts of the world including the UK, Europe and US.

As an intern you get exposure to a wide variety of commercial skills related to the consulting industry including desk research, analysis, report development, business development, event management assistance up to strategic business planning and commercial development activities. Our interns come to us with degrees in business and commerce and typically some level of industry experience already with a China focus.

Out intake cycle for the year follows Northern hemisphere school dates

Spring: January to June (3-6 months)
Summer: June to August/September (3 months)
Autumn: August/September to December (3-6 months)
Winter: December-January (6-8 weeks)

Tasks assigned depend largely on intern experience (undergraduate or post graduate qualifications). Where possible we try to match intern skills, and interests, with the commercial interests of The Silk Initiative.