Zijun Zhang 

Analyst

Humans are interesting creatures. While they may say one thing, every nuance can point to a deeper meaning behind their words. Laughter, silence, frowns, and gibberish are all critical, but often overlooked, indicators. Miss them and you’re likely to miss the point.

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As an analyst at TSI, my role is to ensure clients get the deepest insights possible from consumers across Asia-Pacific. My global experience in human-centred qualitative research helps me in this work.

 

With a Master’s Degree in Human Geography and Urban Studies from the London School of Economics, I bring a wealth of experience in stakeholder engagement in the non-profit sector. My previous roles include posts with Nottingham Citizens and the British National Trust. I also have particular expertise in qualitative and human-centred approaches to research, enabling me to expertly get to the heart of the insights I gather.

 

In my free time, I love to get lost exploring Shanghai and putting my geography skills to good use finding my way home.