Eric Lin 

Director, Client Services

Insight & Strategy

How do you really know consultants understand your most pressing problems? One way is to work with those who’ve been where you are. Coming out of the client-side, in businesses of all sizes, you can rest easy I understand your needs.

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My work as a Director for Client Services within TSI’s Insight & Strategy team, with responsibility for leading client engagements across China and Asia-Pacific, capitalises on this professional experience. 


I’ve uniquely straddled both agency and client-side, enabling me to have first-hand knowledge in translating insights into executable plans for marketing, sales, and R&D teams. Originally from Taiwan, I graduated with an MA in Applied Law and a BA in Marketing. With over seven years of experience with Kantar and five years client-side marketing and category building experience in China and Australia, I have a proven record of transforming categories and portfolios across high-demand Asian markets. 


In my spare time, you’ll find me either in the gym or creating an underwater playground for my fish.