Eric Lin 

Director, Client Services

Insight & Strategy

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Eric Lin is a Director for Client Services within TSI’s Insight and Strategy team. He is responsible for leading client engagements across China and Asia-Pacific. Eric uniquely straddles both agency and client-side experience, which enables him to have first-hand knowledge in translating insights into real executable plans for client marketing, sales, and R&D teams.
 
Originally from Taiwan, Eric graduated with a Masters Degree in Applied Law and a Bachelors Degree in Marketing in Australia.  With over seven years of consultancy experience with Kantar and five years brand marketing and category building experience under his belt, Eric is a 360-degree marketing professional with a proven record of transforming categories and portfolios across high-demand Asian markets. 

SHANGHAI

406 Jianguo West Road, #215

Xuhui District, Shanghai, PRC

+86 21 6083 8331 

aron@thesilkinitiative.com

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