I’m an eternal student, and believe continuous learning is best when shared. My career has taken me from Singapore to China and the UK, working on brand development, sustainability design, business strategy with a lean towards circular economy, and data-driven innovation projects.
I subscribe to the power of technology to improve lives, and as a designer at heart believe in human interaction and human-centred design whether it's a product, technology or service.
I head TSI's newest practice area – innovation – working closely with our research team to transform data into new product and brand developments. At TSI, I ensure our creative processes and frameworks stay ahead of the curve when it comes to best-in-class innovation. I couple my thirst for knowledge with a healthy dose of creativity and fun to be the rainbow to a client’s #4a4a4a.
My experience with agency-side design and branding, as well as academic qualifications in Sustainable Design and a Master's Degree in Business Administration, means I can easily straddle the creative and commercial divides. Previously, I helped guide the implementation of circular economy into Unilever’s practices. My design work has also been published in Taschen's "Asian Graphics Now! Eastern Aesthetics."
I’m always interested in opportunities to work with people who wish to affect positive change and create new and better products or services.
If you want to know what #4a4a4a means, or need an injection of creativity, send me a message.