Evelyn Hussain, Innovation Lead
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There are 1.36 billion people in China. That’s 1.36 billion stories to be heard. How exciting!

Evelyn heads TSI's newest practice area: innovation. She helps answer the key questions keeping our clients up at night. She is also in charge of making sure our processes and frameworks stay ahead of the curve when it comes to best in class innovation and design thinking.
Evelyn's experience with agency-side design and branding, as well as a Master's Degree in Business Administration, means she can easily straddle the creative and commercial divides. She is adept at various business design processes, including Agile, Kaizen, LEAN, and SMART, with a particular passion for human-centric design thinking. Her previous work includes posts aiding Unilever's adoption of circular economics. Her design work has been published in Taschen's "Asian Graphics Now! Eastern Aesthetics."
When she's not designing, Evelyn is involved in the TEDx community, loves looking at pictures of donuts, and channels her inner hippie through macramé.


Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Hong Kong
Washington, D.C.
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