Golden Huang, Client Manager
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"Street culture is a critical part of today's China as it's a key channel of communication, especially for younger early adopters."

Golden works alongside TSI's portfolio of clients to ensure accurate and timely insights, relevant particularly to China's evolving consumer set. 

 

An expert in semiotic and anthropological research, Golden possesses extensive knowledge in political economy, sociology, cultural insights, and creative strategy for branding. This is especially acute with visual representation of complex societal trends. He has experience developing strategies for brands like Unilever, Disney, Coty, Ford, and Givaudan, as well as working with the Hong Kong Government to provide macro-social insights on welfare, mobility, and popular culture.

 

A Shanghai native, his passion is in integrating his sense of aesthetics and street culture into wider cultural insights for the business world.

Asia-Pacific

Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Shanghai
Hong Kong
Melbourne
Washington, D.C.
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