Our proprietary concept development and visual design approaches bring brand and product ideas to life. This gives your business culturally inspired, relevant solutions that will get noticed in the market.
How have we helped our client partners succeed?

TSI worked with Kjeldsens Butter Cookies to develop four new product platforms and twelve positioning statements. We conducted secondary research and semiotic pack analysis to identify a number of new product territories, occasions, and concepts for one of China’s most beloved brands.


Goodman Fielder engaged TSI to conduct new product development research across China, Viet Nam, and the Philippines. Our work identified opportunities, similarities, and differences within and between these three markets, in an innovation session that fast-tracked the creation of eight new product concepts.


We uncovered 60 new product flavours for an Australian client, SunRice, and worked with Chinese consumers via WeChat to highlight the top 15. TSI then continued this work through quantitative surveys that optimised our client’s portfolio for the market.

"Where's my space to play?"
Localising a British restaurant brand for China.

Contact TSI

To find out how TSI can help your business innovate the right way for China, reach out today. 


Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757

North America

Tom Sommers
Tel: (+1) 513 607 8136

Hong Kong
Washington, D.C.
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© 2018 by The Silk Initiative.