With a strong creative mindset grounded in logical thinking, Lareina is TSI's Innovation Lead. Her work focuses on transforming observations and human-led insights into useful concepts. From conducting workshops to assisting and leading innovation projects, she’s here to help TSI's clients solve business problems by leveraging innovation frameworks and toolkits.
Lareina is originally from the southern city of Guangzhou, a Chinese food paradise. After she graduated from the Virginia Commonwealth University Brandcenter in Creative Brand Management, she started her career life in UX research and experience strategy serving the automotive industry in Shanghai. Her greatest passion lies in food and cooking. All of this combines to provide TSI's clients with a deep ability to develop products that truly speak to Chinese consumers.