Liao Tzu-Hsuan, Innovation Associate
"China's varied opportunities and markets are exciting and have certainly enriched my life. It's critical people have a strong understanding of trends and how they are impacting life inside and outside China."
Liao works alongside our consulting team and is also our in-house graphic designer, leading our Design Studio work and making client packaging world class.
She has spent nearly a decade in packaging and visual design, working in Taipei, Singapore, and Shanghai. Her specialities are in product design, brand and food packaging design, product development, store planning, display, and graphic design. She equally comfortable with high-end established brands as well as challenger products. Her experience in duty-free, education, and F&B give her work a unique look and feel.
When she's not tinkering with InDesign, Liao loves to travel and has hopes of exploring Antarctica soon.