• The Silk Initiative

Adapting Products for Asia: TSI's Visual Guide


What’s the number one thing we always tell clients when it comes to selling products in Asia?

Adapt, adapt, adapt!


You can’t simply copy and paste what you do back home, expecting consumers to clamour for your product. Brands have to adapt the semiotic, visual, and cultural elements of their products to really resonate with Asian consumers. In this edition of the TSI NavigatorTM Compass, we look at what it means to adapt products to the Asian market.


Download our free report here.

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