• The Silk Initiative

Understanding Alternative Meat in Asia

TSI explores what matters most when it comes to this dynamically growing space.

The pandemic has put a focus back on overall health and wellness. Nowhere is this more true than in the explosion of plant-based meat alternatives across Asia. Companies are competing to grab a spot in a space once dominated solely by tofu. In doing so, they are finding innovative means towards new product development, flavour profiling, and collaboration.


For those in the plant-based sector looking to expand their footprint in APAC, TSI's in-house research, expertise, and award-winning client work may give you the edge you need to succeed.


Earlier this month, Evelyn Hussain shared TSI Navigator™ findings on consumer reactions to plant-based meat, expected benefits brands need to deliver, barriers to overcome, and consumer perceptions of plant-based product concepts. Research also uncovered gaps needing further work, including the impact of sustainability on purchase intent, cost-effective alternatives, and brand perception towards other plant-based categories like dairy and coffee.


If you want to learn more, take a look at the TSI Navigator™ preview report here.


There’s lots more to share, so reach out to Evelyn and the team to see how TSI can position your business for success.

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