How Beer Can Innovate (the Way Consumers Want)
Summer's here! But all those barbecues, picnics, and days at the beach just wouldn't be the same without an ice-cold beer.
In China, beer is big business. The country consumes more beer than anywhere else in the world. We're talking 45 billion litres of the stuff every year. Here, a few domestic brands reign supreme. At the top of the food chain are names like Snow and Tsingtao. They have such market dominance that other brands are often cut out altogether. Understanding consumer purchase drivers, and the functional attributes they want in a beer, can help level the playing field.
This month’s TSI Navigator™ Compass explores what Chinese consumers are looking for in their beers of choice. We also discover ways brands can innovate to try and gain a foothold in a very competitive space.
Click the links below to read the report.