• The Silk Initiative

Podcast: Marketing New Products and Flavours to China’s Evolving Consumer



It's no understatement to say keeping track of Chinese consumers is a tough slog. Those tasked with research, development, and staying on trend have an unenviable job.


Luckily, TSI's Joel Bacall was able to speak with other experts in the space to offer a few juicy tidbits for those trying to stay up-to-date with evolving Chinese consumers. Take a listen on the British Chamber of Commerce Live Lounge podcast.

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