• The Silk Initiative

The Importance of Sourcing Your Own Data: Andrew and Priscilla on Breaking Into China



Every hero has an origin story. For Andrew Kuiler, founder and CEO of The Silk Initiative, his starts in the kitchen of his godparents' Chinese restaurant in rural Victoria, Australia. From there it was just a hop, skip, and a jump to studying in Beijing and eventually setting up his own business in Shanghai.


From long lunches to the loneliness of entrepreneurship, global foodie hotspots and offbeat musical instruments, check out Andrew's conversation with Priscilla McKinney on the latest edition of Little Bird Marketing's Ponderings From the Perch podcast.


Click here to hear the full conversation.

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SHANGHAI

406 Jianguo West Road, #215

Xuhui District, Shanghai, PRC

+86 21 6083 8331 

aron@thesilkinitiative.com

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