Special Report: Enjoying Life
For companies operating in Asia, keeping up with rapid social developments can be a massive headache. By the time you see a trend emerging, it's already too late to do anything about it. This is exponentially more difficult in a market like China, where culture, language, and consumer behaviour are vastly different.
At TSI, though, we've discovered the answer to getting ahead of trends. It all lies within a very unique consumer segment: the xiaozi.
To find out more, download our free special report: Enjoying Life.