• The Silk Initiative

Understanding Seniors in China

TSI explores what matters most for seniors in China.

China’s ageing population has been a discussion point for nearly a decade. By 2030, those over 65 will account for nearly a quarter of China’s population. This demographic shift is one most brands are just starting to grasp. For those that have embraced China’s silver economy, this has proven a golden opportunity.


In this edition of the TSI Navigator™ trend report, we take a deep dive into the latest data on the Silver Economy in China. This is an industry where products and services are designed to meet the needs of people over 60. This segment has more time to shop, higher disposable income, and stronger spending power. This is especially pronounced among urban elderly residing in major cities like Shanghai, Beijing, and Guangzhou. According to iiMedia Research, China's senior economy was on track to reach RMB 5.7 trillion (USD 886 billion) by the end of 2021.

If you want to learn more, take a look at the TSI Navigator™ preview report here.


There’s lots more to share, so reach out to the team to see how TSI can position your business for success.

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