Language is about so much more than words. No matter which one you speak, they hold immense historical, cultural, and conceptual nuance. For clients coming to China, language can also spell the difference between failure and success. My unique passion for linguistics helps guide clients through the proper approach to brand conceptualisation to ensure a brand’s positioning is on point in today’s China.
I’ve gained a deep understanding of the food and beverage industry from my education and previous work experience. Born and raised in Hubei Province, a place famous for a wide range of snacks, I have sensitive taste buds and a huge passion for food. I graduated from Huazhong Agricultural University with a bachelor’s degree in Food Science and Engineering. With a master’s degree in Applied Translation from the University of Leeds, I’m also confident in providing professional suggestions regarding brand localization.
Out of the office, you’ll often find me struggling to scale a climbing wall or testing out the latest recipes in my tiny apartment kitchen.