Brands striving to enter the China market often come from other parts of the world with packaging content or designs that don’t automatically translate into effective product vehicles locally. As a logical follow-up to a client partnership to define space, build brands, and validate products, we share our on-the-ground expertise to help customize packaging to this expansive market.


It can be a case of reshaping an original package from its home country, rewording the features, reasons-to-believe, or product benefits, or establishing more engaging design elements. To do so, we use consumer-driven insights, social media panels, and other  qualitative methods for creative naming development, identifying and assessing key visuals, and for end-to-end packaging design.


TSI’s packaging-design process even includes localized brand-style guidelines, based on semiotic analyses, to ensure your design captures market-specific nuances for optimal brand engagement. We have partnered with multiple global brands to design or customize existing packaging to better meet Chinese tastes.

Making Packaging Pop for the Market


Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757

North America

Tom Sommers
Tel: (+1) 513 607 8136

Hong Kong
Washington, D.C.
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© 2018 by The Silk Initiative.