Brands striving to enter the China market often come from other parts of the world with packaging content or designs that don’t automatically translate into effective product vehicles locally. As a logical follow-up to a client partnership to define space, build brands, and validate products, we share our on-the-ground expertise to help customize packaging to this expansive market.
It can be a case of reshaping an original package from its home country, rewording the features, reasons-to-believe, or product benefits, or establishing more engaging design elements. To do so, we use consumer-driven insights, social media panels, and other qualitative methods for creative naming development, identifying and assessing key visuals, and for end-to-end packaging design.
TSI’s packaging-design process even includes localized brand-style guidelines, based on semiotic analyses, to ensure your design captures market-specific nuances for optimal brand engagement. We have partnered with multiple global brands to design or customize existing packaging to better meet Chinese tastes.