Scale
 
Our rigorous brand validation techniques help our clients understand the measurable return on investment of their brand strategies. This ensures you have the confidence, excitement, and motivation as a business to maximise your market potential.
 
How have we helped our client partners succeed?
 

A leading Australian dairy company engaged TSI to test concepts for a new children’s yoghurt range. We worked with the client to fast-track findings through rapid consumer sentiment testing and marketing mix adaptations to get the product quickly into market.

 

One of Australia’s largest milk producers engaged TSI to examine native-language brand propositions before re-articulating them in Chinese. This is a critical, but often overlooked, element of market success. We helped the client quickly move through the marketing mix to understand adaptations necessary for market success.

 

TSI developed five new packaging directions for Bindaree Beef’s expansion in the China market. Additionally, we tested two new brand concepts to determine consumer appeal, basing our packaging recommendations on deep consumer understanding and feedback.

 

 
"Is there a market for us?"
Finding the size of a snack brand's China prize.

Contact TSI

To find out how TSI can help your business scale and win, reach out today. 

Asia-Pacific

Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Shanghai
Hong Kong
Melbourne
Washington, D.C.
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© 2018 by The Silk Initiative.