TSI's Space Definition provides a complete assessment of the opportunities and risks facing your brand to give you the knowledge you need to feel confident about investing into the market. We take a 360-degree look at the category, consumer, competitors, and how they grow their brands. We then conceptualize what it would look like for your brand to win.
How have we helped our client partners succeed?

TSI produced 12 new product concepts for Mars, while defining an entirely new category for China snacking. We accomplished this through deep consumer understanding, category mapping, and strategic workshopping to ensure our concepts were aligned with both consumer need and commercial capabilities.


Sanofi Healthcare approached TSI to facilitate an immersion day and help them truly understand Chinese consumers. This included in-home, live interviews with 15 families in Hangzhou to understand their health-related needs, and led to 10 new opportunity spaces for product development.


For Wine Brothers Australia, TSI helped solve the pervasive "I want to get into China, but don't know how" issue. Through intensive consumer research, we identified a target, need, brand proposition, and white space opportunity to build a China launch plan.

Bringing Australia's Oldest Dairy to the World's Oldest Country


Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Hong Kong
Washington, D.C.
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