The Future of Functional Ingredients
TSI explores what matters most when it comes to functional benefits. We’re very excited about the launch of our latest TSI Navigator™ Compass, where we explore the future of functional ingredients. The global functional food industry has a current market size of nearly US$259 billion. Bolstered by the pandemic, the sector is predicted to grow […]
What Does Sustainability Mean to Chinese Consumers?
Do you know where your stuff comes from? More and more, global consumers are asking themselves where what they buy comes from, how it’s made, and who’s making it. There is a rise in conscious consumption, with many now only purchasing products that are environmentally or ethically sustainable. At TSI, we’ve seen this first-hand in […]
Adapting Products for Asia: TSI’s Visual Guide
What’s the number one thing we always tell clients when it comes to selling products in Asia? Adapt, adapt, adapt! You can’t simply copy and paste what you do back home, expecting consumers to clamour for your product. Brands have to adapt the semiotic, visual, and cultural elements of their products to really resonate with […]
Our Predictions for APAC in 2021
What do ethical consumption, home-cooked meals, and a massive sweet tooth have in common? They’re all some of the big consumer behaviour shifts TSI is seeing across APAC. Using our real-time, dynamic intelligence tool, TSI Navigator™, we were able to pinpoint some juicy predictions for 2021. From the resilience of Thai consumers to affordable luxury […]
Chinese Consumers Aren’t Who You Think They Are
Fun fact. The Romans believed the goddess Venus was born as a fully grown woman after Uranus had his genitals chopped off and thrown into the sea. Over time, though, people began to question the validity of the story and replace it with new stories of their own. In much the same way Romans passed […]
What China’s Sexual Revolution Means for All Brands
Let’s talk about sex. Except for chocolate, strawberries, and champagne, you might be wondering why TSI would be tackling this sensitive topic. Along with all the other rapid changes happening across China, today the country is going through a sexual revolution. This sexual revolution is impacting the economy, society, and wellness in profound ways. And, […]
It’s Not Just Sweet and Savoury Anymore
Rich and chocolatey. Spicy and sour. Salty and crunchy. Is your mouth watering? I bet it is because most of us were raised loving these flavour combinations. Today, though, there’s a lot of movement in what consumers consider a delicious snacking flavour combination. This month’s TSI Navigator™ Compass explores what’s happening in the world of […]
Will Keto Work in Asia?
How many fad diets have you tried in the past? If you’re like most people, probably quite a few. Today’s biggest diet hit has got to be Keto. Estimated to grow to US$20 billion by 2026, the high protein/no-carb approach has been the darling of the diet industry for a while. Although it’s been a […]
How Beer Can Innovate (the Way Consumers Want)
Summer’s here! But all those barbecues, picnics, and days at the beach just wouldn’t be the same without an ice-cold beer. In China, beer is big business. The country consumes more beer than anywhere else in the world. We’re talking 45 billion litres of the stuff every year. Here, a few domestic brands reign supreme. […]
Why is Product Naming So Hard in China?
When Coca-Cola first entered China way back in the 1920s, they made the same mistake a lot of companies still make today. Instead of taking the time to come up with the right brand name, they quickly translated Coca-Cola into Mandarin without much thought. The result was 蝌蝌啃蜡, meaning tadpoles eating wax candles! Needless to […]
