Taylor Cheung 

Associate Consultant

So often, companies forget the consumers they are actually trying to sell to. Instead of listening to what the end-user wants, brands will make attempts at force-feeding the next great thing. While this might work for a while, it’s not a sustainable strategy. That’s where Taylor comes in, maximising the market potential of brands by truly understanding people.

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As a consultant with The Silk Initiative, Taylor brings this consumer-centric understanding to our vast network of clients. She has a strong passion for FMCG marketing, especially in the food and beverage industry, where products have such a deep resonance with end-users. Taylor's natural abilities as a connector give her an even deeper level of insight into the consumer thought process and what they look for from brands.

 

Over several years working with international food and beverage companies, she has developed a deep understanding of consumer-based strategic marketing in China. Before TSI, Taylor played a brand development and promotion role for a well-known French alcohol brand under the Carlsberg group.

In her spare time, she enjoys traveling, reading, and has a keen interest in health and fitness. Taylor also has a passion for the fashion and beauty industry, sharing her views on social media to an avid group of followers.

SHANGHAI

406 Jianguo West Road, #215

Xuhui District, Shanghai, PRC

+86 21 6083 8331 

aron@thesilkinitiative.com

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