Tom Sommers, Director, North America
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"China's consumers can't wait to experience food innovations. And, they're more similar to the U.S. than we may think. Ignoring China will hinder a brand's potential. Take the lead now or watch your competition do it."

Tom is our passionate client services director based in the US who’s here to listen to the needs of our US clients. He works closely with our Shanghai-based team to design and implement the right engagement to meet client needs. With decades of experience in branding, communication, and research, he understands the importance of gaining a deep insight into your ideal consumers’ psyche and tailoring your marketing efforts to speak directly to their needs.

 

A trusted advisor to companies such as Procter & Gamble, Abbott Nutrition, and Merck, he leverages his entrepreneurial spirit and passion for results to help his clients develop, package, and launch their products and services. At TSI, he leveraged this same innovative approach with brand and new product development to support our recent work with Campbell Soup Company brand Tim Tams and their expansion into China.

 

When he isn’t striving to achieve exceptional results for his clients, you’ll find Tom indulging his passion for yoga and photography or planning his next trip to Thailand with his family.

Asia-Pacific

Number 9, Lane 584 Middle Huaihai Rd, Huangpu District, Shanghai. PRC
Tel: (+86) 21 53098757
Email: joel@thesilkinitiative.com

North America

Tom Sommers
Tel: (+1) 513 607 8136
Email: tom@thesilkinitiative.com

Shanghai
Hong Kong
Melbourne
Washington, D.C.
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© 2018 by The Silk Initiative.