Making Sense of the Future

We're your partners for sustainable future growth. TSI's experts work across the marketing mix to design brand identities, innovate products, and create visual assets for brand success today and dominance tomorrow. 
 
We do this through three distinct practice areas to help companies discover, innovate, and scale their market opportunities. 

Discover

Whether it’s about short-term brand diagnostic work or a more comprehensive brand positioning understanding, we take a 360-degree look at the category, your consumers, competitors, and best-in-class approaches to guide brands like yours.

This provides a complete assessment of the present opportunities and future risks facing your brand, helping you feel informed and competent as a brand owner.

Our Discover Services

  • Desk research and store visits

  • Consumer and competitor understanding

  • Segmentation analytics

  • Channel and shopper behaviour analysis

  • Stakeholder workshops

  • Focus groups/in-depth interviews

  • Expert interviews

  • Ethnographies/home visits

  • Store visits and shopper behaviour (in-situ and online)

  • WeChat discussion groups

  • Consumer segmentation

  • Validation (idea/concept/packaging/visual)

 

Innovate

Our proprietary innovation development and visual design approaches bring brand, product, pack, and comms platform ideas to life.

This gives your business culturally inspired, relevant solutions that will get noticed in the market today, and in the future.

Our Innovate Services

  • Concept development

  • Product portfolio development

  • Packaging design and localisation

  • Naming

  • Semiotics

  • Branding & visual assets

  • TSI IP and licensed tools/processes

  • Design Thinking workshops

  • Semiotic analysis

  • Category, brand, and product naming

  • Brand platform development

  • Visual identity design and adaptation

  • Brand asset design

  • Packaging design

  • Brand and product concept development

  • Proprietary "Sprint NPD​"

 

Scale

Our rigorous brand validation techniques help our clients understand the measurable future return on investment of their brand strategies.

This ensures you have the confidence, excitement, and motivation as a business to maximise your market potential.

Our Scale Services

  • Volumetric sales forecasting 

  • Pricing analysis 

  • Channel and segment sizing and ROI

  • Portfolio optimization

  • Choice modeling

 

Selected Clients

The A2 Milk Company

ANZ

Beyond Meat

Bindaree Beef

Bulla Dairy

Campbell's

General Mills

Goodman Fielder

Lion Dairy

PAMU

Pepsi Co

Pernod Ricard

Pizza Hut

Sanitarium

Swisse

SHANGHAI

406 Jianguo West Road, #215

Xuhui District, Shanghai, PRC

+86 21 6083 8331 

aron@thesilkinitiative.com

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