TSI/Hotspex

We are the
future-focused

What We Do

The Silk Initiative has grown to become one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. 

We offer a range of services across insight, strategy, innovation, and design.

TSI wins big at Transform Awards 2023

TSI is excited to announce we’ve won a bronze award at this year’s Transform Awards Asia! Our work with Ocean Spray China, in the category of “Best Internal Communications During a Brand Development Project,” was recognised at the gala dinner in Shanghai.

Our Work

TSI/Hotspex work spans over 35 countries in APAC, the Americas, and Europe. We help our clients in Asia determine new market opportunities and positioning, brand development, product innovation, pack design, launch communication, and placement strategies.

Why Our Clients Love Us

Asia-based

We help you succeed in the world’s growth engine.

End-to-End Approach

We help brands reduce the risk of misalignment and important insights falling through the cracks​.

Future-focused

We are not reactive, but use hard data to help you take the initiative​.

andrew-hs
Andrew Kuiler
Founder & CEO
evelyn-hs
Evelyn Hussain
Associate VP
andrewc-hs
Andrew Cameron
Associate VP
eric-hs
Eric Lin
Director
desmond-hs
Desmond Loh
Director
xiaobo-hs L
Xiaobo Dong
Associate Director
golden-hs
Golden Huang
Sr Client Mngr
lareina-hs
Lareina Liu
Sr Innovation Lead
qi-hs
Qi Zhang
Sr Research Mngr
zijun-hs L
Zhang Zijun
Sr Research Exec
emma-hs
Emma Wu
Sr Research Exec
cherie-hs L
Cherie Han
Lead Moderator
julice-hs L
Julice Wang
Office Manager
john-hs
John Pabon
Marketing
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Join Us!
Emma Wu
Sr Research Exec

Who We Are

With over 120 people across 5 offices in 5 countries, TSI/Hotspex brings a wealth of experience to our clients. Whether that’s in technical consumer understanding, design-led thinking and innovation, or brand strategy consulting, we always ensure our clients achieve exceptional results. 

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

andrew-hs
Andrew Kuiler
Founder & CEO
evelyn-hs
Evelyn Hussain
Associate VP
andrewc-hs
Andrew Cameron
Associate VP
eric-hs
Eric Lin
Client Services Director
desmond-hs
Desmond Loh
Client Services Director
xiaobo-hs L
Xiaobo Dong
Associate Director
golden-hs
Golden Huang
Sr Client Mngr
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lareina-hs
Lareina Liu
Sr Innovation Lead
qi-hs
Qi Zhang
Sr Research Mngr
zijun-hs L
Zhang Zijun
Sr Research Exec
emma-hs
Emma Wu
Sr Research Exec
julice-hs L
Julice Wang
Office Manager
cherie-hs L
Cherie Han
Lead Moderator
john-hs
John Pabon
Marketing

Who We Are

We are one of the world’s few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, we help clients around the globe make smarter brand and product decisions. ​

Combining an in-house Insights and Strategy team along with an Innovation and Design team, TSI’s approach of data in and assets out means we can provide end-to-end solutions for our clients’ brands. 

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